Primark reimagined. That is the concept of this rebrand.
Imagine Primark as a high-end department store with luxurious brands like Burberry, Louis Vuitton, and many more. This is what I would imagine the brand would look like in that context.
Using a very simplistic approach to this branding to make it feel very luxurious and exclusive. I selected a monochrome colour palette to again add to the luxurious vibe.
