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GRAB CAR SUMMER 2023

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3D advertisment Commercial Photography key visual photoshoot Render vietnam

Summer is here, and this year it's hotter than ever! 
Working on this particular project for our long time client: Grab Vietnam, we were tasked to illustrate the unique 'culture' of Vietnam during this hot season, while a;so highlighting how their services adpapt and satisfy their customers' needs when battling against the sun (and traffic jam)! ☀️🚙

👇 Let's take a look at the process below.




3D advertisment Commercial Photography key visual photoshoot Render vietnam




Part 1: The Illustrations
Showing constrast is the key creative direction for this advertisement: outside - inside, warm - cool mood & tone, discomfort - convenient. However, in order to elaborate this idea, our client decided to go for quite a unique approach: blending 2D and 3D materials together, therefore creating a 
mixed media visual that we were excited to execute!​​​​​​​
3D advertisment Commercial Photography key visual photoshoot Render vietnam
By utilizing the warm vibrant minimal color palette, combined with fire-liked smoke scattered around the overall visual, the 2D illustration really depicts such an intense and suffocated
atmosphere of Saigon during this season.



3D advertisment Commercial Photography key visual photoshoot Render vietnam




Part 2: The Car
3D advertisment Commercial Photography key visual photoshoot Render vietnam
The car symbolizes the core message that our client wanted to tell: modern, convenient, 
comfortable, and full of "rewards" for you to get. 🍌🍇🍉


         

           👇 Draft version                                                                          👇​​​​​​​ Some alternative final versions
3D advertisment Commercial Photography key visual photoshoot Render vietnam




Part 3: The Photoshoot






Part 4: The Final Outcome



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3D advertisment Commercial Photography key visual photoshoot Render vietnam



✍️ Credit:
Client: GRAB VIETNAM | Agency: Grab Inhouse - Creative Team
Creative: Linh Huỳnh | Photographer: Phương Nam
Photo Assistant: Thái Lộc, Từ Triệu Tạp
DI Artist: Minh Quân | 3D Artist: Lê Anh Nhân | 2D Illustration: Click On Studio
Studio Producer: Thanh Huyền, Minh Tâm | Post Producer: Hồng Nhung
Stylist: Như Nguyễn | MUA: Nguyễn Vân Anh, Nabi
Food Stylist Team: The Pink Pig
Communication: Fuc


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GRAB CAR SUMMER 2023
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