THE CHALLENGE
Uno is a skin and hair care brand of Shiseido introduced in Vietnam in 2022 with men from 20 to 35 years old being its target audience.
To support its launch, Uno requested a communication message together with a series of iTVCs featuring Jun Pham as brand ambassador.
THE SOLUTION
Since Uno takes pride in its Japanese origin and its target audience are men who favor minimalist lifestyle and are proud of it, we proposed the communication message of "Chuẩn Nhật, bật chất" (Japanese product to boost your style confidence).
Together with the message, we created 3 iTVCs for 3 products namely facial cleanser, facial moisturizer and hair wax. They would be gradually released according to the brand's marketing plan.
The first iTVC on air was facial cleanser with a fun situation about Jun Pham having a problem with his oily skin. While reading manga, he accidentally dropped it on his face and was shocked to see the paper stained by the oil on his skin. Then, Uno appeared as the solution that he sought.
Project: Uno - Communication Message & iTVCs
Agency: BigHead Communication
Creative Director: Thanh Nguyen
Art: Kim Anh Tran, Mikeo Ng, Thu Pham
Copy: Ly Bui, Tran Mai
Planner: Phuong Anh Nguyen
Account: Quyen Huynh, Ngoc Vu, Chris Chun
Production House: DNL Creative Productions
