Mimosa Row.
Hotel-style living in Melbourne’s culinary mecca.

Nestled discreetly on a quiet, leafy Carnegie street, Mimosa Row is private and peaceful, yet perfectly connected. Steps from the action, the lauded Koornang Road dining precinct is moments away. 

Each residence balances premium aesthetics with artful practicality – spanning contemporary finishes, premium materials and thoughtful state-of-the-art design. 

I delivered a sophisticated and tactile suite of marketing materials, for use in the onsite display suite, taking the lead from the understated architecture and hotel-style interiors.

Inspired by the street frontage, designed to appear as a row of townhouses, the name Mimosa Row befits an address with true cachet.

Services
• Development naming
• Property branding
• Hoarding design
• Brochure design
• Marketing floorplans and specifications
• Local area photography
• Copywriting

Client: Itum Developments

Project type: Off the plan property marketing

3D Renders: ALIVE Studios
Copywriting: Louis Lucente
Local area photography: Grace Petrou
Website development: Build Websites
Print: Pressprint / Pandora’s Boxes
Architecture and Interiors: BG Architects
Landscape Design: John Patrick
Sales by Three Sixty Property Group