Branding & Identity, Retail Design & Art Direction
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September 2010 marked the official launch of ALDO Rise, a fashion week collaborations program to support, promote and celebrate rising talent. Every season ALDO will collaborate with Ready-To- Wear designers to create unique footwear collections for the runway to realize their vision for the season, literally, from head to toe. And each season one or more of these collaborations will go into production to be distributed either in ALDO stores and exclusive ALDO partner retailers.
The high/low mix of high street and high fashion is adopted, accepted and very much the livelihood of modern mode of our times. At ALDO the goal is always to inspire our customers to aspire to the designer experience but to also make this experience accessible to a wider audience. The hope with ALDO Rise is to meet our mandate of aspiration and access, while providing a lasting introduction of our collaborators to our vast audience. Through the proven paradigm of accessories and footwear as a point of entry and introduction to the designer experience.
THRIVING INSIDE & OUT
Borne out of a sincere desire to celebrate and herald talent. The program aims to support designers toward their continued growth (dare we say rise). ALDO will continuously seek to empower the Rise program with new opportunities to promote and celebrate its collaborators.
With this program ALDO aims to become a key player in runway show shoes. With matched credibility in design to those already synonymous with runway show shoes such as Kirkwood, Blahnik and Loboutin. Unlike other shoe brands offering runway show shoe support, ALDO is unique in its unprecedented reach. Via its international network of stores, on-line presence, program support and promotional materials, ALDO offers the best resources to raise the awareness and popularity of their collaborating designers.
ALDO RISE LAUNCHES AT SELFRIDGES
Together with PENTAGRAM - we launched Aldo Rise at Selfridges in London, UK.
We collaborated with designers: Mark Fast, Preen, JW Anderson, Libertine, Christian Cota, Julian Louis, Cushnie et Ochs.
Space Design in The Shoe Gallery:
Pentagram UK
Aldo Team:
Creative Director - Douglas Bensadoun
PR Director - Kathy Acimovic
Art Director - Andrea Roy
Footwear Designer - Jackie Yermus & Anna Sheldon
Fashion Magazine SS12
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ALDO RISE LAUNCHES at Fashion Week SS12 at Milk Studios in New York
Branded Collateral
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