"SOLD." Magazine Advertising Campaign.
The SOLD. Campaign is a brand new advertising campaign for boating sales brokerage firm POP! Yachts.
Nick Owens, the IT Director and Manager of the campaign, took me out on his boat and we scouted locations around Sarasota with empty boat slips to create an imagebank for the project. Ironically, we settled on the slip owned by POP! itself for the first instalment, as seen here.
The overall theme of the advertisement is once a boat has been sold, and will no longer cost the owner money to maintain or house.
Nick Owens, the IT Director and Manager of the campaign, took me out on his boat and we scouted locations around Sarasota with empty boat slips to create an imagebank for the project. Ironically, we settled on the slip owned by POP! itself for the first instalment, as seen here.
The overall theme of the advertisement is once a boat has been sold, and will no longer cost the owner money to maintain or house.
