The photography selection and style were dark and moody photos that invoke the right amount of melancholy.

Dark and moody pictures are more visually appealing due to the contrast and the dramatic effect they provide. 

They can create a sense of depth and emotion in the viewer that can be striking and engaging.

Dark and moody pictures often use a lot of shadows, contrast, and muted tones that can add depth and complexity to an image. 

They can also create a sense of mystery and drama that can make a photo stand out from the crowd.