Swiss Style Posters
The International Typographic Style, also known as the Swiss Style, is a systemic approach to graphic design that emerged in Switzerland during the 1950s but continued to develop internationally. It expanded on and formalized the modernist typographic innovations of the 1920s that emerged in part out of art movements such as Constructivism (Russia), De Stijl (The Netherlands) and at the Bauhaus (Germany).
Many of the early Swiss Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named. The influences of this graphic movement can still be seen in design strategy and theory to this day.
The Bauhaus mantra of 'form follows function' applies to design in the spirit of the International Typographic movement. The movement was structured by focusing on detail, precision, craft skill, systems of education and approach, technical training, high standards of print, and the innovative application of lettering.
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