A documentary film titled Jammin’ - The Birth of a Scene has finished production and needs the DVD menus and other press materials designed for the upcoming release.

 

The target audience for the film includes 20-80 year old men and women who are fans of Jamband music and/or were attendees of any of thousands of shows and festivals that took place in the decade following the death of Jerry Garcia. Deadheads of all types will also be a major target audience of the film.

 

Should create a feeling of nostalgia among the target audience.

Slightly chaotic/cluttered/crazy – the same experience the scene provides.

Should contain interactive animation.

 

The DVD menu design should reflect the culture of the fans of Jamband music. A somewhat cluttered, chaotic feel should be created while maintaining ease of usability. Cultural elements should be used where ever possible. Interactivity and easter-eggs should be used to encourage the viewer to explore the full scope of the DVD contents.

 

Fun, nostalgic, informative.