![botanical Botanical garden brand identity branding Icon identity infographic logo Naples wayfinding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/080451167519073.6432ec303bc52.gif)
Botanical Garden of Naples
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branding / wayfinding design
Geometric, linear, elegant. These were the keywords that inspired me to create the new brand identity of the Botanical Garden of Naples. Starting from the graphic stylization of a plant, I decide to give the whole visual identity a clear and geometric lines inspired by the geometry present in natural forms.
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/a9d5af167519073.6432f81e142ce.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/e62e3f167519073.6432fa99d9369.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fb33ac167519073.643311a6e81c5.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/6a90ad167519073.643444b4e9dc6.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/64b8f3167519073.643442173a9f7.gif)
![botanical Botanical garden brand identity branding Icon identity infographic logo Naples wayfinding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5d334a167519073.6433168f1e9ab.jpg)
![botanical Botanical garden brand identity branding Icon identity infographic logo Naples wayfinding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/36120e167519073.64331d1ac26ef.jpg)
![botanical Botanical garden brand identity branding Icon identity infographic logo Naples wayfinding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/713bf3167519073.64344a72c2298.jpg)
![botanical Botanical garden brand identity branding Icon identity infographic logo Naples wayfinding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/815f5f167519073.6433168f1d91a.jpg)
![botanical Botanical garden brand identity branding Icon identity infographic logo Naples wayfinding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/85eafc167519073.64331d1abf309.jpg)
![botanical Botanical garden brand identity branding Icon identity infographic logo Naples wayfinding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f872bd167519073.64331d1ac1442.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5f7d2e167519073.643311a7722a4.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ea9450167519073.643311a7745c1.jpg)
![botanical Botanical garden brand identity branding Icon identity infographic logo Naples wayfinding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b6a7a4167519073.642ab90f33027.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a57386167519073.643311aacae40.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/db7e9b167519073.64331d18d0541.jpg)
![botanical Botanical garden brand identity branding Icon identity infographic logo Naples wayfinding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c37254167519073.642ab7f1705ab.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4aa37e167519073.643311ab6457a.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bc6317167519073.64331d1a64ea0.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c54d50167519073.643311ab6561a.jpg)
![botanical Botanical garden brand identity branding Icon identity infographic logo Naples wayfinding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/552fa0167519073.642ab90f3209f.jpg)
Thanks for watching!