Project Duration: November 2021 – Present (ONGOING)
Studio Services: Branding | Package Design | Website Design | Content Marketing Design | Copywriting

Beyond Booze is a start-up cannabis canned beverage company looking to change the way we think about social drinking. Started by Tasneem Mitchell in late 2021, Beyond Booze creates cannabis-infused cocktails and mixers that allow people to enjoy themselves in a healthy and safe way, free of hangovers or night-before regrets.

To kick-off their growth, Beyond Booze required a brand strategy and image that catered to their socially conscious, canna-curious target audience.

We worked with Beyond Booze to establish a brand strategy and visual identity system that positioned them as an “elevating” beverage, matching it with elegant & sophisticated graphic language and story-telling.