Tap Dat X
Tap Dat X is a fictitious video game store that focuses on selling old and new generations of consoles, games and accessories. The name indicates tapping an x button and much of the collateral is shaped around the many console controllers and handheld devices seen throughout the years. The company is complete with any normal store collateral: employee shirts, rewards card and booklet, flyers, business cards, gift card, poster as well as a bag and box for the customer to take their newly bought games home in.
Seen here are the displays of the collateral of the company. Shown is a gift card box with gift cards, business cards, bag, box, rewards card booklet, as well as the displays on the wall.
This is the poster showing a basic evolution of console and handheld gaming. This does not include all consoles, but just best selling ones of each console generation.
Business card front and back
Gift card pillow box accompanied by 4 gift card designs as well as a view of the back of the card
Dieline of the fold up rewards card booklet that comes with tear out poster
T-shirt designs of what the employees of Tap Dat X would wear
Show above is a front and back of a flyer
