This was a university project which consisted in doing a contest for the local restaurant and café, Spoon, in order to boost top-of-mind awareness and client interaction.
The contest consisted in having participants send an original recipe (with a photograph) to Spoon's facebook page, where all recipes would be showcased. The person who's recipe has the most "Likes" would win $500 and their dish would be showcased on the Spoon menu.
The tag line used is "De su cocina a nuestra mesa", which translates to "From your kitchen to our table".
The contest consisted in having participants send an original recipe (with a photograph) to Spoon's facebook page, where all recipes would be showcased. The person who's recipe has the most "Likes" would win $500 and their dish would be showcased on the Spoon menu.
The tag line used is "De su cocina a nuestra mesa", which translates to "From your kitchen to our table".
This first piece shows Spoon's menu, with a bit of tape covering one of the existing menu items and "Mi receta aquí!" ("My recipe here!") written on the tape.
This second piece shows a plate with a piece of paper on it that also says "Mi receta aquí!" ("My recipe here!").
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