PITCH DESIGN FOR LUXURY CAR MANUFACTURER.

R&R were excited to be part of a collaborative design and build pitch team to create the concept design for a luxury automotive client; Genesis Motors, who were looking to open a new regional sales office in the heart of Berkshire. 

The company had a fantastic set of brand guidelines and were quite specific in terms of the look and feel they were aiming for in their new space. However, R&R were complimented by the client for pulling elements from their vehicle design, and translating them into the overall design of the space.

Tones of copper and the ‘diamond grille’ shape were central to the design concept, alongside the official paint colours of the cars being used for highlights of the furniture fabrics. Sleek and precision designed furniture were chosen to compliment the lines and shapes created by the car’s body, and gave a luxury feel to the overall concept.

Successfully winning the pitch, R&R have since done a revised design specification to fit the final premises leased by the client, therefore all of the designs shared below are featuring various iterations of a conceptual space.

Photography ownership and courtesy of: Axis House.