TRU AIRLINE
A low-cost regional airline that has routes that serve the South Eastern region of Nigeria.
The airline is one of the most affordable options in Nigeria. Keeping costs super low by adopting a no-frills service but also still providing a positive safe experience.
"The logo draws inspiration from a flying plane which was used to form letter 'T' at 270 degree."
The client wanted a brighter and fun color palette that appeal to their young, cost-conscientious audience. The three color has a historical origin in the region. The color inspiration was drawn thus; red (the red cap most titled men wear), yellow(the wrapper color for most women) and the green which is peculiar to Nigeria.
The brand pattern gives the airline a distinctive recognizable presence. With five arrows uniting together in a circular form. The south eastern Nigeria is made up of five states- Abia, Anambra, Ebonyi, Enugu, and Imo. Each arrow represent one state in the region.
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