Ironshore Pharmaceuticals came to us with an urgent need to differentiate its ADHD medication, JORNAY PM, with a new adolescent/caregiver targeted campaign. They needed it fast, ahead of the start of the upcoming school year. With less than 3 months between being awarded the business and when it needed to be in market, my team and I set on creating a campaign that distinguished itself from a vast market of sameness. The campaign focused on and clearly illustrated how this product works differently for the patient in order to smooth out their dosing, allowing them to take on the day focused and present.
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