Zerion Brand Identity

Today, the borders between the real and virtual worlds are more transparent than ever. Zerion Web3 wallet is depicted as an enigmatic space, inviting people to immerse, explore, and discover its infinite possibilities. As the layers unfold, the space becomes more complex, representing the evolving en engagement of users with shapes, colours, icons, illustrations, and above all, dynamic NFT avatars. The deeper you go, the more artefacts you uncover.

Founded in 2019, Zerion enables people to invest in crypto assets, build an NFT collection and explore every dApp and DeFI protocol. The service has attracted 400,000 wallets in over 150 countries every month. We linked with the team to develop a brand strategy and a new visual system that evokes the service's distinct personality — a wizard who brings lucidity to DeFi, guiding people towards personal financial freedom through elegant and powerful solutions.

#shukadesign                    2023
SHUKA
creative strategy director → anastasia butrym
creative director → ivan vasin
design director → alexander koltsov
lead designer → polina zagumenova
designer → anna esedullaeva
designer → dmitry kozlyaev
lead motion designer → dmitry kozlyaev
motion designer → anton gremyakov
illustrations → thingers studio
project manager → valeria ivanova
head of content → vasilii kolesnik
content producer → kate shcherbakova

ZERION
evgeny yurtaev → co-founder & ceo
alex bash → co-founder & cto
vadim koleoshkin → co-founder & cso
andrey balyasnikov → head of product
alexander guy → head of marketing
pavel brek → head of design
sergey chudarin → product designer

designed by shuka ®
© all rights reserved

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Zerion Brand Identity
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