For the KIDLY Label AW22 collection, we wanted to do another influencer sendout following the success of our Feeding send the year before. I designed another leaflet for the influencers to use as a guide, again making an appearance in many of their stories, with a reach of up to 10 million. Additional copies were shared with press contacts.
Using last year's as a guide, I used imagery to highlight the tonal pairings and premium textures that made the collection come together so cohesively. Most of the imagery had already been shot, so I pulled out key colours, chose imagery that complimented each other, and directed the creative needed for any missing spots.
The leaflet was printed at A3 flat, with one of our stronger images for the season seen as a poster, which then folds down to be read as an A5 leaflet.
