Hotfoot Surf - Visual Identity & Fashion Graphics
Creative Concept / Visual Identity / Brand Language / Illustration / Naming / Fashion Graphics
Hot Foot is a new surf brand inspired by freedom & self-expression, built for the love of heat and the feel of the sun on your skin as you rush to get into the ocean, racing across hot sand. Hotfoot’s products also emulate this sentiment as they are designed for convenience; garments that can be quickly thrown on without the need to get dressed and oversized tees that act as a cool cover up over bikinis. All design elements are inspired by the
movements of waves and surfing to create a quirky, playful aesthetic. Additionally, products are sustainably made using organic fabrics and recycled plastic waste which acts as an extra reminder that the ocean is there to be enjoyed by all, without being polluted.
movements of waves and surfing to create a quirky, playful aesthetic. Additionally, products are sustainably made using organic fabrics and recycled plastic waste which acts as an extra reminder that the ocean is there to be enjoyed by all, without being polluted.
Photography: Marel van der Wielen & Jay Amin
Illustration, Naming & Custom Type: Yuvini Gamage
