RED FM 93.5
It is one of India's leading FM channel. When I was with Law & Kenneth (India) our team got the oppurtunity to work on such crazy brand for their creative pitch.
Two things were given from client one colour RED and their very famous
RJ Mallishka. That time their current thought was BAJATE RAHO (means let it play on-n-on).
We were supposed to be in the same 'Bajao' zone. So we came up with idea
BAJAAO MAGAR PYAAR SE (means Play or screw bad things or wrong behaviour you see around you but poilitely and with fun, sattire, little embarrasment. Basically in very good manner.)
So we decided to rope in famous bollywood actor Sanjay Dutt inspired from one of his charachter based on GANDHIGIRI in a movie - Lage Raho MunnaBhai.
This is my creative presentation for the same. It's series of ads where we had taken up issues like eve teasing, sexual harrassment, bribery, etc. and how to deal with them in a fun way and politely.
Some images are outsourced frrom image bank.
ARE YOU REDY?
THANK YOU
