Interswitch One Africa Music Fest (OAMF) is a prestigious platform on which Africa’s best and brightest musical talents are showcased once every rear in different countries. With the global popularity of the Afrobeats genre, OAMF celebrates African music on the global stage and our major focus would be Dubai edition.

Awareness for the campaign will run on Digital Channels, OOH, Tv, Radio and BTL. We’ll also leverage celebrity influencers to amplify the campaign.

My role was to come up with a design concept to drive the campaign. Letting the public know that the concept would be done in Dubia.