Biorepublic is a skincare brand born some years ago as a small brand with a clean approach towards sustainability. They came to us with a specific need: they wanted to become a strong and consistent brand.
We set it clear: the development of a brand strategy was essential to achieve this goal.
We set it clear: the development of a brand strategy was essential to achieve this goal.
Therefore, taking into account the context and the audience insights we proposed a brand concept with high quality standards, simple, for everyday routine and accesible in price. Key messages as "All access beauty" or "High beauty, made easy"… translate this positioning.
Regarding the visual style, we opted for a closed system in which we practically always use the same type in a strong memorable color as electric blue is. This helped to make the system recognizable and memorable. Simple packs mix with creative advertising and a witty tone of voice resulting in a particular personality: Biorepublic shows itself straight to the point but with a twist. You can scroll down to understand the whole process.
Scope:
Brand Strategy & Concept
Visual Identity
Packaging
Website & UX/UI
Client: Biorepublic, USA.
December, 2022.
Some of the photos used are not property of Bunker3022 and used as a reference and others are property of Biorepublic.
Scope:
Brand Strategy & Concept
Visual Identity
Packaging
Website & UX/UI
Client: Biorepublic, USA.
December, 2022.
Some of the photos used are not property of Bunker3022 and used as a reference and others are property of Biorepublic.
