Crucible
noun
/ˈkruːsɪbl/
_____________________a situation of severe trial, or in which different elements interact, leading to the creation of something new.
Lexus sponsored studio project done while at the Royal College of Art. Run as a competition and was selected as one of three winners who had their work displayed at Milan Design week 2022. The project looks at what premium could be in Europe 2040.
Since younger generations are less interested in ownership of vehicles how to you still offer a luxury experience? The crucible is a hydrogen powered vehicle that divides along these new generational beliefs. More literally; separates the service (technology) portion from the owned portion. Keep your space the way it is and wherever you go and don't worry about the 'a la carte' technology portion. Futureproof
Version 1
Version 2
Milan Design Week
The Model
More on the Projects
