STANBIC HOW ABOUT NOW: CONCEPT
Hi there, it's been a while! I present to you the 'Stanbic How about now campaign' concept. The brief required us to create a campaign that would encourage people to save more.
The art direction leans into the idea that if each of us laid our dreams across a canvas, they would each form a unique and eye-catching collage. When restricted to singular themes, we have an opportunity to showcase the Stanbic products and services that make specific goals not just possible – but realistic and totally within reach.
The art direction leans into the idea that if each of us laid our dreams across a canvas, they would each form a unique and eye-catching collage. When restricted to singular themes, we have an opportunity to showcase the Stanbic products and services that make specific goals not just possible – but realistic and totally within reach.
The still media depicts Stanbic Bank’s credit and savings offer making all sorts of things more than remotely possible: new cars and the road-trips one’s been planning since forever; a round trip, perhaps, across the world; a dream house we can call our own castle; or that education, that world domination plan we keep setting aside.
