Alsharqiya Evening Show Rebrand
I had the privilege of completing a full rebrand of Alsharqiya’s top evening show, which attracts Arabic-speaking audiences worldwide. The rebrand involved redesigning the interior and motion design of the studio to reflect the values and vision of the organization. It was a significant project that required creativity and attention to detail.
STUDIO PHYSICAL SPACE
1. Conseptualization
I considered several changes to the space, such as updating the furniture and equipment, enhancing the lighting, and creating a more open and collaborative layout. These changes aimed to make the space more attractive, functional, and efficient for reporters and editors. I chose wavy and curved shapes as the main design element and used 3Ds Max to create concepts for the interior design.
2. Construction Phase
by collaborating with a highly skilled team of professionals to bring the ideas to fruition through the careful execution of all necessary tasks
3.Desk design
Curved shapes give a modern look and add visual interest and movement to a design. They also create a softer and more organic feel than straight lines and angles. In a newsroom, where communication and information exchange are essential, curved shapes in the furniture and news desk design can create a welcoming and collaborative atmosphere. Moreover, curved shapes can be more ergonomic, providing a comfortable and functional workspace for the users.
Landmarks 3D Designs and Print
3D-printed landmarks in the background of a newsroom add a sense of place and local identity to the space. They showcase iconic or culturally significant landmarks that create a sense of pride and connection for the newsroom staff and viewers. Moreover, 3D printing technology enables a high level of customization and detail, so landmarks can be accurately and faithfully reproduced. 3D printing these design elements can also be sustainable and eco-friendly, as it reduces the need for traditional manufacturing processes and materials.
Title Animation Design
It was imperative that the animations seamlessly align with the curved design of the studio to ensure a cohesive and visually appealing aesthetic for the final broadcast With meticulous attention to detail, I crafted animations that effectively conveyed the desired aesthetic while adhering to the brand's standards.
TV Promo
for the highly anticipated launch promotion. seamlessly incorporating green screen videos and a multitude of motion graphic elements to bring the vision to life.
