Petronella Swanepoel's profile

VISI - Direct Mailing

Petronella Swanepoel
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BRIEF / /

Create a direct mailer campaign for Visi’s Love Living in Africa Edition.The campaign must consist of different phases and build up to a special promotion or an event.

CONCEPT / /

Throughout the direct mailer I focused on VISI magazine collectors. I chose a typical collectors item, a badge, and incorporated it into the marketing strategy. The direct mail campaign consists of three phases. During the first phase the magazines are sold with the badges. During the second phase the user receives the promotional item that complements the badges. During the third phase the user reciprocates by promoting the magazine.

THE DESIGN / /

The design consists out of bright colours and patterned elements to blend with the African theme of the magazine. Circular design elements are used to compliment the use of round badges in this project. 
 
visi magazine student project africa Badges collectors item Direct mailing
visi magazine student project africa Badges collectors item Direct mailing
visi magazine student project africa Badges collectors item Direct mailing
visi magazine student project africa Badges collectors item Direct mailing
visi magazine student project africa Badges collectors item Direct mailing
visi magazine student project africa Badges collectors item Direct mailing
visi magazine student project africa Badges collectors item Direct mailing
visi magazine student project africa Badges collectors item Direct mailing
visi magazine student project africa Badges collectors item Direct mailing
visi magazine student project africa Badges collectors item Direct mailing
visi magazine student project africa Badges collectors item Direct mailing
visi magazine student project africa Badges collectors item Direct mailing
visi magazine student project africa Badges collectors item Direct mailing
visi magazine student project africa Badges collectors item Direct mailing
visi magazine student project africa Badges collectors item Direct mailing
visi magazine student project africa Badges collectors item Direct mailing
visi magazine student project africa Badges collectors item Direct mailing
visi magazine student project africa Badges collectors item Direct mailing
visi magazine student project africa Badges collectors item Direct mailing
visi magazine student project africa Badges collectors item Direct mailing
visi magazine student project africa Badges collectors item Direct mailing
visi magazine student project africa Badges collectors item Direct mailing
visi magazine student project africa Badges collectors item Direct mailing
visi magazine student project africa Badges collectors item Direct mailing
visi magazine student project africa Badges collectors item Direct mailing
visi magazine student project africa Badges collectors item Direct mailing
VISI - Direct Mailing
Published:
Petronella Swanepoel's profile

Owner

Petronella Swanepoel's profile
Cape Town, South Africa

VISI - Direct Mailing

VISI Magazine - Direct Mailing Campaign Brand Extending.

Published:

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial