Through the paintings of Yayoi Kusama: LOVE
The assignment was to create a visual identity in the form of a booklet focusing on that single word. In my case, my word is Love, so my booklet will focus on the word Love.
Love can have many meanings and interpretations depending on an individual, culture, or context. However, it mainly means a feeling of affection that a person has for an object or another person.
Tolstoy and Love
The quote inspired me in Leo Tolstoy’s Anna Karenina, which says that there are many different types of love as there are hearts.
Love does not only come in one way but several ways, from motherly to obsessive love, and I want to design a book that showcases all those different types of love in many different kinds of practice.
Kusama & Love
For my images, I decided to add the paintings of famous Japanese artist Yayoi Kusama. She is a contemporary artist that loves to use Love as a theme for most of her works. She does work from paintings to interior design. However, I want to only focus on her paintings for my visual identity. So I used Kusamas paintings that demonstrate the different types of love.
Visual Identity System
For the Visual system I took one of Kusamas paintings and in Capitals I put the kind of love that I feel the artwork represents.
For example In this painting, Mushrooms, I wrote the word Familiar to represent Familiar Love, and the painting is perfect to represent this type of love since it shows a family of mushrooms.
I also wrote under the Familiar the word mushrooms since that is the name of the painting.
