^ Opening plate for Pinocchio promotional video - created with assets from projection footage and puppet photoshoots. This was also used as a Facebook event banner.
Print and digital collateral were required for this live immersive production of the classic story, including several poster designs, images for web and social media, as well as promotional videos.
Below are some exploratory drafts - With three theatre companies involded, it was challenging to contain all of the ideas bouncing around, but we settled on imagery that represented the characters and materials actually being used in the production while maintaining the sense of dark whimsy that would attract our target audience.
The title was drawn by hand (several times) and we really liked the way this one seemed to be carved into the images. It was flexible enough to be used in many arrangements, and bold enough to be the center of each design.
Promo videos were compiled from projection footage used in the production interwoven with clips from the first iteration of the project: a 30 minute film about Pinocchio's creation and early life.
A cinematic trailer and a mobile-friendly trailer help reach different audiences, and with footage this interesting, going vertical was less a sacrifice than an addition to the sense of mystery we wanted audiences to feel.
