Cash App | Comforts
Cash App R&D
![3D cashapp design motion design rnd](https://mir-s3-cdn-cf.behance.net/project_modules/1400/351233162760805.63dd2b278bc56.png)
Working with the incredible people at Cash App we were tasked with establishing a unique visual for the 2022/23 tax season. The goal was to showcase Cash App Taxes as an easy to use method of doing your taxes while creating a sense of trust and connection to an immersive world of surreal comforts. In other words, make tax filing look and feel comfortable af!
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/fc567e162760805.63dab6d79c41a.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/d09afc162760805.63dab6d79b9dd.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/fb0361162760805.63dab6d79cdc5.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/4e39c6162760805.63dab6d79afb6.png)
To kickoff our R&D we took a deep dive into a world of unrivaled comfort, gooey warm reassurance, and cozy sensations through a crafted palette of fluffy, foamy, puffy textural delights.
![3D cashapp design motion design rnd](https://mir-s3-cdn-cf.behance.net/project_modules/1400/220a9a162760805.63dab6dd14849.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2afffb162760805.63dab6db85bee.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a259c9162760805.63dab6db87fa5.jpeg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f229d5162760805.63dab6db86806.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/705259162760805.63dab6db87415.png)
Our next challenge was understanding the relationship between our comfort elements and the hero product.
By finding a balance between realism with surrealism we established an assorted style that brings unique qualities to each product value proposition through a spectrum of emotions, materials and comforts; an eclectic mix of character through exploration, quirky and familiar moments of delight and experimentation.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/0af5fc162760805.63dab8e950548.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/920746162760805.63dab8ec84af8.jpeg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b29c5e162760805.63dab8ec82c4f.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/812a5d162760805.63dab8ec83b51.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/81d111162760805.63dab8ec859b3.png)
We created a design system alongside the hero visuals that maintained a consistency with the comfort-driven visual language we had established - a scalable and flexible icon set to be used throughout Cash App with versatility and style.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8588ac162760805.63dab8eed2c92.png)
![3D cashapp design motion design rnd](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b53dde162760805.63dab8f1ca927.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/57769f162760805.63dab8f1594ba.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4689cc162760805.63dab8f155411.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/bd7a6a162760805.63dab8f15777c.png)
Credits at tendril.studio/cashapp