Lucid Energy is a zero sugar, naturally flavored energy drink with a bold, colorful brand identity that makes it easy for you to recognize at the store. It's pink and yellow - making it fun to drink, and delicious to smell.

The "I" in the logo represents an energy bar at full charge, further showing this is energy drink brand. 

Going into this project I knew I wanted to work with a challenging color palette. A bold yellow and pink would be the perfect choice. The yellow displays energy and excitement, while the pink displays the sweetness of the drink.