Founded in Annecy in France in 1961, Cricket Lighters is one of the largest producer of pocket lighters in the world, producing high-quality lighters that last for 2000 times.
It all started with a flame when we humans learned how to master the use of fire. We are born with energy and passion. Thanks to fire, we thrive in a warmer and brighter environment.
Cricket's target audience is people interested in trendy and fashionable designs that carry around a lighter for everyday use.
Target audience: 18-35 years old, 80% male.