Creating a logo for a charitable programme which supports female education in a rural community in Meru, Kenya, by providing free sanitaryware to students.

 

On average Kenyan women miss 4.9 days of school per month due to lack of access to affordable sanitary products. The aim being not only increasing their school attendance, but also changing attitudes towards womens health and improving young women’s self esteem. 

 

Rather than just designing a logo I wanted to create a look that was strong, empowering, could easily be developed in the coming months and was effective, yet flexible. Typography had to be legible and the mark used to emphasise the word ‘period’. Taking influence from Kenyan art and using bold colours the promotional fundraising items will reinforce the message.