━ World class cashmere
Mongolia is the world’s 2nd largest producer of cashmere. Tradition and craft combined with a unique grazing environment is Mongolia’s secret to yielding cashmere of the highest quality, a coveted ingredient for many leading clothing brands.
━ United approach
To strengthen the Mongolian cashmere industry and to create a brand that could build upon and raise the perception of the country, we helped to shape the Mongolian Noble Fibre brand. The brand covers cashmere, yak and baby camel wool.
━ Certified Mongolian Noble Fibre
The result of the strategy is a brand that adds to the quality of the garments it’s associated with. This is represented by using the ancient calligraphic symbol for ‘Khan’, meaning ‘King’.
━ Immediate effect
After launching Mongolian Noble Fibre, industry defining clothing brands such as Patagonia have shown renewed interest in Mongolian cashmere. High-end beach wear Quit Mad Stop developed a Mongolian beach blanket for their spring collection.
━ Upholding standards
Mongolian Noble Fibre has united the Mongolian cashmere industry by setting new quality standards and by making manufacturers around the world aware of their great product.
