Indomie brand of instant noodles was first launched in 1972 with the flavor of Indomie chicken. In 1982, Indomie launched Mi Goreng, the first dry noodle (consumed without broth), inspired by the traditional Indonesian stir-fried noodle dish. Indomie Mi Goreng quickly became very popular and broke into the instant noodles market. Indomie has since become a household name in Indonesia and holds the majority of the market share in Indonesia.
With a focus on targeting the types of consumers from the millennial generation and the renewal of visual identities, the identity design that was designed for Indomie was revised because the current design does not convey the unique value of the brand, nor does it represent the personality of the target consumer or convey a sense of delicious taste and uniqueness.
It is for these reasons that Rebranding was created.
It is for these reasons that Rebranding was created.
INDOMIE.
Visual Identity Design
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