Project Vision
The Sherman Theatre is a small town Movie Theatre located in Northwest Kansas. The Sherman Theatre provides a city like attraction for a small population. They offer accessibility accommodations, a variety of snacks, and certificates and deals as a splendid gift for others.
Project Duration
August 2022 - December 2022
Challenges
1) Add an app that helps users avoid long lines and missing movies opening scenes
2) Design a visually appealing interface that also abides by accessibility standards
3) Provides an easy to navigate snacks ordering process
4) Add communication between users and The Sherman Theatre
The Sherman Theatre App Home Screen
Kickoff
I started this project based on a goal system. I was instructed to do research, document insights, build wireframes, conduct usability studies and mold my app into the product that it is today. My main goal was to create an app that allowed movie goers to order quickly and efficiently to avoid long lines and missing opening movie scenes. After the first usability test I was able to make an affinity map to organize data to form insights that allowed me to push my design and usability.
Affinity Map
Insights
1) Based on the theme that: (Struggled adding items to cart), an insight is: (add additional confirmation for each item added to cart).
2) Based on the theme that: (Couldn’t add promo code), an insight is: (make box and button for promo code).
3) Based on the theme that: (Receipt options), an insight is: (add text as a receipt option).
4) Based on the theme that: (Struggled with Purchase Process), an insight is: (add pick up person only allow one time/date to be selected).
5) Based on the theme that: (Where to click on home page), an insight is: (change order now button to make it more noticeable).
Meet the Users
The Journey
I made a user flow to show the basic start for the screens for the Movie Theatre App. It shows the full user flow from start of the ordering process to the finish.
Wireframes/low-fidelity Prototype
This was the first user flow wireframe/low-fidelity prototype. This was used for the first usability study.
