The Client
Roc Hotel Tulum, a Beach from resort located in Tulum, Mexico. Offering the most luxurious hospitality to guests.
Keywords
lifestyle photography, hotel, resort, art direction.
Objective
Roc Tulum, approached us beach they were in the need to start publishing both online and social media content for the market. The where having a shotgun opening and part of the resort wasn't finished yet, so they wanted to ensure the bestow as shown and a story was told thought the visual content.
Solution
As part of the Art Direction we decided to choose brands that look desirable, we also went for a light setup that made it stand out of what's in the industry. Rather than making everything light and bright we went for a dark room one key light long shadows approach. Seeking to make the ed product "cool", out of the ordinary and a "hipster" vibe. We also styled the food and chose the plates in which the pastries where shown based on the Yucatán Peninsula's style, loads of wood and organic textures.
