Directed Myntra's EORS 17 from research, ideation, conceptualisation to final coordination and execution with a team of talented designers, animators and conceptualisers. 

The shoot for this event revolved around fashion and graphic trends showcasing retro futurism as well as Y2K - designed and styled in a way that spoke to the end consumer while still keeping the brand edge.

The design work spanned from creating key visuals to multiple SIS's, widgets, animations and problem solving for customer retention as well as the customer journey through the app on sale days. From an eventful pre-buzz till the end of the sale, each interaction from the end consumer was creatively thought through and executed.