WELCOME TO LITE-TOPIA
Prisma and her Lite Sprites sisters live in Lite-Topia, an enchanted land that sparkles with color and light. An outgoing Sprite who loves all colorful light, Prisma leads the Sprite Sisterhood on their adventures.
With the magical Lite Wand, you have the power to collect color from almost anywhere—a purple T-shirt, blue notebook, pink bedroom wall—and then share it to make all of Lite-Topia shine bright!
WHAT ARE LITE SPRITES?
Lite Sprites was a line of interactive, stylized figures that let kids "collect" color with a Lite Wand and then share that color with the figures, their playsets and other wands.
HOW I HELPED BRING LITE SPRITES TO LIFE
As senior copywriter, I created the majority of communications for the Lite Sprites toy line, including scripts for product videos, brand style guides, packaging copy, social-media content and character narratives.
PRODUCT VIDEOS
To introduce Lite Sprites and how the toys work, I wrote the script for a demo video used both online and for in-store displays.
Working with the brand manager and an outside agency, I helped create the TV commercial below for the toy line.
BRAND GUIDE
To ensure each team was on the same page, I developed a Lite Sprites brand guide (select pages below).
USER GUIDES
For each Lite Sprites character product and interactive accessory, I developed and wrote a user guide in collaboration with the R&D and graphic design teams. The user guides for Prisma/Lite Wand and Bleak are below.
