We launched the new Dacia Jogger in a cave of Tuzluca, Iğdır with a mesmerizing way. It was a fascinating experience to pass through different parts of the cave to witness the impressive atmosphere created through Lazer Installation, Projection Mapping and Artificial Intelligence.
In order to create a memorable launch for the New Dacia Jogger, we brought the high-end technologic elements to the field. From motion capture technologies to flashlight tracking softwares, lazer tunnels to real time AI hologram, our studio combined the techniques with content to merge the digital art with primordial walls of the cave.
In order to create a memorable launch for the New Dacia Jogger, we brought the high-end technologic elements to the field. From motion capture technologies to flashlight tracking softwares, lazer tunnels to real time AI hologram, our studio combined the techniques with content to merge the digital art with primordial walls of the cave.
Client: DACIA
Agency: OYAKTUR
Director of Communications Renault Mais: Özlem Kılıçkaya
Production & Content Company: Illusionist Digital Arts Studio
Producer: Ahmet Gürbüz
Executive Production & Content Director: Ozan Savaş
Field & Technical Manager: Şafak Sarı
Production Coordinator: Doğa Kurtuluş, Melike Tarakcı
Multimedia Director: Eray Taşpınar
Interaction & Tunnel Installation Designer: Ziya Gökoğlu
Lead Compositing Artist: Furkan Alabaş
CG Artists: Kutbettin Ecevit, Çiğdem Güler, Mustafa Erzurum
3D Modeler & 3D Scanner: Fatih Türkmen
Visual Designer: Yiğit Atlay, Emrecan Akyolcu, Beren Tekin
Artifical Intelligence Actor: Ümit Erdim
Motion Capture Operator: Hüseyin Bayraktar
Artifical Intelligence Character Design: Çiğdem Güler
Field Production Assistants: Melih Sucan, Serhat Turan, Metehan Yıldız, Ahmetcan Durmuş
Composer: İbrahim Özmen, Arda Certel
Choreographer: Tuğrul Savaşçı
Performers: Ayhan Karaağaç, Mustafa Özçelik, Erdi Bolat, Gizem Seçkin, Ezgi Yaren Karademir, Diren Ezgi Yıldızkan, Fatma Özlem İlayda İpekçi
Costume Designer: Duygu Kutluca
Visual Technical Systems: Display Team
Visual Technical Director: Kerem İlker Üstündağ
Lighting Designer: Ali Ateş
Sound & Light Technics: Ego Teknik
Sound Technicians: İsmail Akkaya, Ekim Baran, Tayfun Nurlu
Laser Operator: Özgür Yörük
LED Strip Technicians: Kürşat Yılmaz, Ümit Aslan
Rigging Systems: Egemen Caner Kılıçoğlu, Ozan Şentürk, Ada Rigging
'Kayıp Yemek'' Concept Design: Hybrid Community
Video Editing: Emre Boz
Camera: Yalçın Koca, Emre Boz
Photographer: Ayça Batak
Test Driving & Parkour Design: Next Events
Presentation Design: Bukalemun Medya
Human Resources: Trend Tanıtım ve Organizasyon
Logictics: Uğur Trans
Decoration: Bekup Reklam
Location: Iğdır Tuzluca Tuz Mağaraları, Türkiye
