Consumer Insights - UX Research exercise

This report is a research exercise based on a survey with global clients. The goal here was to get to know my skills related with data analysis, insights generation and strategic guidance. Practically, it also tested my ability to build presentations and reports, to make information more visual, to write clearly, and to be creative as a researcher and analyst. The source of information was an internal Excel with raw data and no previous edition, that means data management and information architecture were also assigned tasks.