Rebranding Project: The Pizza Place
Another branding project for an well-known establishment from my neighborhood. The Pizza Place has been in the Sunset District for over 10 years. It is loved by families & young adults in our local community and has served as a social gathering for everyone to come and watch sports while having a slice of pizza! However, it is still long overdue for a graphic overhaul of its identity and logo design since they have never updated any visuals since opening.
24 Different Iterations
Digital Iterations
I had noticed that they were trying to center their design around a pizza but decided to utilize a hand symbol instead. For this design process, I created about 24-30 different design variations built around the pizza logo. Some ideas were combined and some were taken out. The overall feeling of this logo design was to establish an idea that this place is family friendly and welcoming to anyone from the community.
Final Design
Mock-Ups
