The task of this project was to create and Ad Campaign for a Social Issue: Rape Culture.
Process:
A scanner was used to capture these images of hands, to obtain as much detail as possible. I thought it could be a smart way to reflect the repression that is caused by this issue.
The labels on each of the wounds are a representation of the damage that these behaviors and attitudes can cause on people. The labels being pointed to the wounds are a reminder that rape culture is wrong and that these acts do not only occur with physical abuse.
The negative space of this design is combined with a style of sci-fi elements.
Call to action:
The purpose of this call to action is intended to inform that by learning more about this subject we can help protect future generations from being affected.