Brief: We were asked to create a website, newsletter and social media post for our favourite movie. I chose the movie 10 Things I Hate About You. However, I changed it up a bit and decided to have my website, newsletter and Instagram post written from Kat Stratford's perspective (the protagonist of the movie).
Insight: People enjoy reading engaging and fun copy. By making the website from Kat's point of view, you can see her personality coming through. This then encourages people to watch the movie. It was a bit of a challenge writing from Kat's perspective, however I watched the movie again closely to get inside the character's head.
The mailer that would be emailed to people who joined the newsletter on the website
What an Instagram post would look like on Kat Stratford's hypothetical Instagram account
