The brief
Brand and create a concept for an app to accompany a fictional smart contact lens, MetaLens.
The concept
A time travel app of questionable legality aimed at an exclusive demographic.
Audience
Three types of users are present here: the corporate user, the high society user and the casual user. Three main points that the app needs to consider are apparent: ease of use, trustworthiness and responsibility.
Branding
A redesigned 'X' from the Degular font family mimicks the crossing of time streams.
App information architecture
Main feature walkthrough
User journey for planning a time travel trip.
