Mémoire et interview
Dissertation
My thesis addresses the place of self-esteem in communication design through the analysis of 5 communication campaigns.
Within this thesis I approach the brands which question the appearance and place themselves as emotional support.
Within this thesis I approach the brands which question the appearance and place themselves as emotional support.
Beyond Skin for La Roche Posay by the BETC agency,
Perfection for men for Gillette by the Buzzman agency
A la ville for Camaïeu by the Buzzman agency
The real sketch of beauty for dove by the agency Agility
The unlimited power of beauty for Séphora by the BETC agency
Perfection for men for Gillette by the Buzzman agency
A la ville for Camaïeu by the Buzzman agency
The real sketch of beauty for dove by the agency Agility
The unlimited power of beauty for Séphora by the BETC agency
Interview
Following this dissertation, I conducted 2 interviews to complete my degree project with more precision. I was able to interview the artistic director of the Beyond skin campaign: Margaux Gutman. I was able to extend my questioning following my thesis.
I was also able to probe my target by asking them about their relationship with their body, hygiene and self-esteem.
