SOUND ᴹᴿ is a leading brand in the speakers industry, committed to providing premium quality audio products. With a strong focus on innovation and customer satisfaction, SOUND ᴹᴿ strives to deliver an exceptional audio experience to its customers.
Recently, I had the opportunity to collaborate with the SOUND ᴹᴿ team to redesign their visual identity, aiming to create more consistency and energy across their various touchpoints. Our goal was to enhance the readability and updateability of their 2023 product catalogue in preparation for the launch of their new line of speakers. The project scope included the creation of a new brand identity, brand guidelines, a brand design system, package design, and guidelines for marketing collateral.
The primary challenge of this project was to craft a modern and sleek visual identity that reflects the company's focus on app and tech solutions, while also preserving its classic and trustworthy image. The target audience for the company consists mainly of older individuals seeking high-quality sound products that seamlessly integrate into their daily lives.
