Client: Target
Paper cut/ photography: Diana Beltran Herrera
Holiday season 2022
For 2022, Target contacted me to create a holiday gift card. The brief included greenery, mainly pine branches with pine cones and snow. I created a paper cut lay out illustration, with elements coming from different angles and a celebratory text in the middle. This configuration allowed me to layer different elements to create depth and also interlay the branches with the text. The final delivery was a HI RES image, to be printed in the holiday gift card format (the size of a credit card).
