This project was made for a company engaged in the production of sausages. The company was planning to launch a new product, and this product had to stand out from the rest.
On the slide it is written:
"Little Bears — Sketches of the concept of a sausage in a textile casing".
On the slide it is written: The shape of an adult bear for a textile shell it is inconvenient because the minced meat does not get well to the paws or other "thin places".
The rounder the shape, the better it is filled with minced meat.
For example, this form is good will be filled with minced meat.
Each variety has not only its own color, but also its own personification, written on the slide.
A product personified as Bully Bear is better suited for an adult audience. Mom, buying a product for a child, will rather pay attention to a cute and good teddy bear.
* These are sketchy ideas, please do not take them as images of the final product.
