LOCK & CO.
HATTERS
LOCK & CO HATTERS REBRAND PROJECT
My strategy is to increase the brand recognition and value of Lock & Co Hatters by creating a new visual identity that will highlight the company’s experience.
One unique quality that the company offers is that it is London's oldest family run store, with expertise passed down from generation to generation, with ever-improving quality and style. The strategy is to create a logo that stands out in the area of commerce in which the company is located and to generate a new updated version of the company in terms of design, it gives a new perspective for the company as well as for the clients who will lend more attention to the company's presence in the market.
Logo Development
The purpose of a logo is to visually communicate the identity, values, and essence of the entity it represents. A well-designed logo can help establish a strong brand presence, foster recognition, and leave a lasting impression on consumers.
LOCK & CO. HATTERS IS THE OLDEST SHOP IN LONDON AND THE OLDEST HAT SHOP IN THE WORLD.
The passion for hats is limitless and the knowledge is unmatched. For 345 years, Lock & Co. has worked with the finest felt, tweed, woven and cashmere fabrics sourced exclusively from around the world. Drawing on unique British heritage and craftsmanship, they create hat designs both traditional and modern, with scrupulous attention to quality and fit.
By: Natalia Lopez
