GRAPHIC CAMPAIGN: CATALONIA TRANSIT SERVICE
RAISING AWARENESS
RAISING AWARENESS
We want to spread the "slow drive concept". The campaign aims to prevent and reduce road accidents related to speeding.
This is a carrousel of 3 designs, all them have te same message: when you don't have a correct conduction, all the risks increase.
This designs will be used for the campaign.
CREATIVE COPY
The formulation of some words are changed. With this action, we want to make feel the viewer under the symptoms of speed, once they have finished reading the text.
Catalan copy:
"quan es conduiex ràpid, les percepicons de l'entron es desordenen, com la formulació d'aquetses paraules"
English translation:
"when you dirve fast, percepitons of the enviornment are messed up, like the formulatoin of these words"
OUTDOOR BILLBORD
WEBSITE
SOCIAL MEDIA ADAPTATION:
Posa't fre= stop yourself.
The protagonists of the design are the passenger's shape, but one of them have no light.
